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Public Relations & Copywriting

Comprehensive Public Relations and Copywriting services designed to elevate your brand’s presence and ensure your message resonates with your audience.

My Services

01

Professionally Crafted Press Releases

Generate buzz with well-written and newsworthy press releases. I craft press releases that capture attention and highlight your brand’s achievements, events, and updates effectively.

02

Strategic Media Relations

Build and maintain strong relationships with key media outlets. I help you secure valuable media coverage and manage your media presence to enhance your brand’s reputation.

03

Engaging Content Writing

Develop compelling content that aligns with your brand’s voice and goals. From blog posts to website copy, I create content that engages your audience and drives results.

04

Consistent Brand Messaging

Ensure your messaging is cohesive and resonates with your target audience. I develop and maintain consistent brand messaging across all platforms to strengthen your brand identity.

Should we work together?

  • Expertise and Insight: With extensive experience in public relations and copywriting, I provide strategies that enhance your brand’s visibility and credibility.
  • Results-Driven: Focused on delivering measurable outcomes that contribute to your business success.
  • Customised Approach: Tailored services to meet your specific needs and goals, ensuring your brand stands out.

Client Testimonials

"Kasia's ability to craft compelling press releases and secure media coverage has significantly boosted our brand's visibility."
"The content writing services provided by Kasia are top-notch. Our website and social media platforms are now filled with engaging and relevant content."
"Kasia's strategic media relations have helped us build strong connections with key media outlets, resulting in valuable coverage for our brand."
Let's get started on your PR and Copywriting project

Book a discovery call now

Let's Get Social!

Want to get more reach from Facebook and Instagram without relying entirely on paid ads?

In our upcoming online workshop, we will look at how Facebook and Instagram decide what content gets seen, what you can do to improve your organic reach, and how to use both platforms more effectively to attract potential customers and grow your business.

📅 Friday 25 September 2026
⏰ 9am – 11am AWST
💻 Online workshop

We’ll cover:
✨ Understanding the Facebook and Instagram algorithm
✨ How to improve your organic reach
✨ Marketing your business confidently on Facebook and Instagram
✨ Attracting potential customers and increasing website traffic
✨ Using social media to support sales and conversions

This is an entry-level workshop, ideal for WA small business owners wanting to build their profile and get more from their social media marketing.

This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.

🎟️ Book your place now by clicking the link in our bio.

#SocialMediaMarketing #InstagramMarketing #FacebookMarketing #SmallBusinessMarketing #DigitalMarketing

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Want to get more reach from Facebook and Instagram without relying entirely on paid ads? In our upcoming online workshop, we will look at how Facebook and Instagram decide what content gets seen, what you can do to improve your organic reach, and how to use both platforms more effectively to attract potential customers and grow your business. 📅 Friday 25 September 2026 ⏰ 9am – 11am AWST 💻 Online workshop We’ll cover: ✨ Understanding the Facebook and Instagram algorithm ✨ How to improve your organic reach ✨ Marketing your business confidently on Facebook and Instagram ✨ Attracting potential customers and increasing website traffic ✨ Using social media to support sales and conversions This is an entry-level workshop, ideal for WA small business owners wanting to build their profile and get more from their social media marketing. This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia. 🎟️ Book your place now by clicking the link in our bio. #SocialMediaMarketing #InstagramMarketing #FacebookMarketing #SmallBusinessMarketing #DigitalMarketing

If you’ve been meaning to get on top of your digital marketing but keep putting it off, this is a very affordable way to get expert help tailored to your business.

Through the Digital Solutions program, eligible WA and QLD businesses can access up to 5 hours of one-to-one digital advice for just $110 including GST.

We can use the sessions to work through the areas that will actually make a difference for your business – whether that’s Meta ads, social media, email marketing, AI tools, content, digital strategy, eCommerce or simply figuring out what you should be focusing on next.

It’s practical, personalised support based on your actual business and what you need help with.

Want the details on how to sign up and work with me? Send me a message and I’ll send them through.

#DigitalMarketing #SmallBusinessAustralia #SocialMediaMarketing #MetaAds #SmallBusinessTips

The Digital Solutions program is funded by the Australian Government and delivered by @busybusinessau

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If you’ve been meaning to get on top of your digital marketing but keep putting it off, this is a very affordable way to get expert help tailored to your business. Through the Digital Solutions program, eligible WA and QLD businesses can access up to 5 hours of one-to-one digital advice for just $110 including GST. We can use the sessions to work through the areas that will actually make a difference for your business – whether that’s Meta ads, social media, email marketing, AI tools, content, digital strategy, eCommerce or simply figuring out what you should be focusing on next. It’s practical, personalised support based on your actual business and what you need help with. Want the details on how to sign up and work with me? Send me a message and I’ll send them through. #DigitalMarketing #SmallBusinessAustralia #SocialMediaMarketing #MetaAds #SmallBusinessTips The Digital Solutions program is funded by the Australian Government and delivered by @busybusinessau

A proper introduction was overdue.

I’ve spent years helping businesses become clearer, more visible and more strategic online, while staying very comfortable behind the scenes myself. That is changing.

You can expect more practical, honest content about Meta Ads, social media, AI, content and the digital tools that are genuinely useful in business — including what is working, what is overhyped and where I see businesses wasting time or money.

I’ll also share more from my workshops, client work and the occasional glimpse of life on the bush block — animals included.

#DigitalMarketing #MetaAds #SocialMediaMarketing #MarketingStrategy #SmallBusinessMarketing

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A proper introduction was overdue. I’ve spent years helping businesses become clearer, more visible and more strategic online, while staying very comfortable behind the scenes myself. That is changing. You can expect more practical, honest content about Meta Ads, social media, AI, content and the digital tools that are genuinely useful in business — including what is working, what is overhyped and where I see businesses wasting time or money. I’ll also share more from my workshops, client work and the occasional glimpse of life on the bush block — animals included. #DigitalMarketing #MetaAds #SocialMediaMarketing #MarketingStrategy #SmallBusinessMarketing

Twenty years in marketing—and the tools have changed enormously.

Platforms have appeared and disappeared. Customer expectations have grown. Data has become more accessible, and AI has transformed how quickly we can create and test ideas.

But the lessons I keep returning to are surprisingly consistent:
• Strategy must come before the channel
• Marketing works best when everything is connected
• Consistency depends on systems
• Data needs context
• The human voice matters more than ever

In my latest article, I share eight lessons from two decades in marketing and ten years building McNaught Media.

You don’t need to be everywhere. You need to be clear, consistent and useful in the places that matter.

Read the full article via the link in my bio.

#marketingtipsforbusiness #socialmediaforbusiness #femalefounder #businessownerlife #marketingexpert

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Twenty years in marketing—and the tools have changed enormously. Platforms have appeared and disappeared. Customer expectations have grown. Data has become more accessible, and AI has transformed how quickly we can create and test ideas. But the lessons I keep returning to are surprisingly consistent: • Strategy must come before the channel
• Marketing works best when everything is connected
• Consistency depends on systems
• Data needs context
• The human voice matters more than ever In my latest article, I share eight lessons from two decades in marketing and ten years building McNaught Media. You don’t need to be everywhere. You need to be clear, consistent and useful in the places that matter. Read the full article via the link in my bio. #marketingtipsforbusiness #socialmediaforbusiness #femalefounder #businessownerlife #marketingexpert

Join this online workshop to learn how to create email campaigns that nurture leads, engage customers and prompt action.

In this practical Creating Email Marketing Campaigns online session, you’ll learn how to plan, write, automate and improve your emails—without sending the same generic message to everyone.

• Friday, 11 September
• 9am–11am AWST
• Live online | $20
• Tickets: via link in bio

You’ll learn how to:

• Segment your audience to make your emails more relevant
• Write stronger subject lines, email copy and calls to action
• Create automated workflows that nurture leads and customers
• Compare Mailchimp, MailerLite, Marsello, Klaviyo and other platforms
• Improve email deliverability and increase your chances of reaching the inbox
• Track results and use them to improve future campaigns

You’ll leave with a clearer understanding of the platforms, campaigns and automations that suit your business.

Your ticket includes the live workshop, seven-day recording access and copies of the resources shared.

This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.

Book your place by clicking the link in our bio section.

#EmailMarketing #EmailCampaigns #SmallBusinessWA #PerthBusinessOwners

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Join this online workshop to learn how to create email campaigns that nurture leads, engage customers and prompt action. In this practical Creating Email Marketing Campaigns online session, you’ll learn how to plan, write, automate and improve your emails—without sending the same generic message to everyone. • Friday, 11 September • 9am–11am AWST • Live online | $20 • Tickets: via link in bio You’ll learn how to: • Segment your audience to make your emails more relevant • Write stronger subject lines, email copy and calls to action • Create automated workflows that nurture leads and customers • Compare Mailchimp, MailerLite, Marsello, Klaviyo and other platforms • Improve email deliverability and increase your chances of reaching the inbox • Track results and use them to improve future campaigns You’ll leave with a clearer understanding of the platforms, campaigns and automations that suit your business. Your ticket includes the live workshop, seven-day recording access and copies of the resources shared. This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia. Book your place by clicking the link in our bio section. #EmailMarketing #EmailCampaigns #SmallBusinessWA #PerthBusinessOwners

Join this online workshop to learn how to transform everyday business content into Reels and Stories that reach new people, build trust and prompt action.

In this practical Instagram Reels and Stories online session, you’ll learn how to create content with a clear purpose—without needing to dance, follow every trend or become an influencer.

• Friday, 4 September
• 9am–11am AWST
• Live online | $20
• Tickets available via link in bio.

You’ll learn how to:
• Structure Reels using a hook, point, proof and call to action
• Use Stories to encourage replies, DMs and link clicks
• Turn customer questions, products and behind-the-scenes moments into content
• Write stronger captions, on-screen text and calls to action
• Understand which results to track beyond likes

You’ll also develop one Reel idea, one Story idea and a practical seven-day action plan for your business.

Your ticket includes the live workshop, seven-day recording access and copies of the resources shared.

This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.

Book your place by clicking the link in our bio section.

#InstagramForBusiness #InstagramReels #InstagramStories #SmallBusinessWA #PerthBusinessOwners

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Join this online workshop to learn how to transform everyday business content into Reels and Stories that reach new people, build trust and prompt action. In this practical Instagram Reels and Stories online session, you’ll learn how to create content with a clear purpose—without needing to dance, follow every trend or become an influencer. • Friday, 4 September • 9am–11am AWST • Live online | $20 • Tickets available via link in bio. You’ll learn how to: • Structure Reels using a hook, point, proof and call to action • Use Stories to encourage replies, DMs and link clicks • Turn customer questions, products and behind-the-scenes moments into content • Write stronger captions, on-screen text and calls to action • Understand which results to track beyond likes You’ll also develop one Reel idea, one Story idea and a practical seven-day action plan for your business. Your ticket includes the live workshop, seven-day recording access and copies of the resources shared. This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia. Book your place by clicking the link in our bio section. #InstagramForBusiness #InstagramReels #InstagramStories #SmallBusinessWA #PerthBusinessOwners

I’m excited to share that I’m once again delivering online, one-to-one advisory sessions through the Digital Solutions program!

Eligible small businesses can access up to 5 hours of one-to-one advisory support for a one-off upfront cost of $110 (including GST).

Whether you’re looking to build a stronger foundation or refine your digital marketing strategy, these sessions are designed to give you practical, personalised support for your business.
Having mentored over 1,500 business owners across Australia, I understand that every business is different.

We can tailor your sessions to help you:
✔︎ develop your social media and content strategy
✔︎ improve your Meta advertising
✔︎ explore AI tools and Canva
✔︎ strengthen your email marketing
✔︎ grow your business through selling online

Businesses experiencing demonstrated financial hardship may access this support at no cost.

If you’d like to work with me, click the link in my bio and complete the @busybusinessau Digital Solutions intake form.

Under “How did you hear about us?”, select “Digital Advisor”, then select “Kasia Jones” under “Advisor name”.

#digitalsolutions #SmallBusiness #GrowDigital #DigitalSolutions

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I’m excited to share that I’m once again delivering online, one-to-one advisory sessions through the Digital Solutions program! Eligible small businesses can access up to 5 hours of one-to-one advisory support for a one-off upfront cost of $110 (including GST). Whether you’re looking to build a stronger foundation or refine your digital marketing strategy, these sessions are designed to give you practical, personalised support for your business. Having mentored over 1,500 business owners across Australia, I understand that every business is different. We can tailor your sessions to help you: ✔︎ develop your social media and content strategy
✔︎ improve your Meta advertising
✔︎ explore AI tools and Canva
✔︎ strengthen your email marketing
✔︎ grow your business through selling online Businesses experiencing demonstrated financial hardship may access this support at no cost. If you’d like to work with me, click the link in my bio and complete the @busybusinessau Digital Solutions intake form. Under “How did you hear about us?”, select “Digital Advisor”, then select “Kasia Jones” under “Advisor name”. #digitalsolutions #SmallBusiness #GrowDigital #DigitalSolutions

Stop starting from scratch every time you need a social post, flyer or presentation.

In this practical Canva for Business workshop, you’ll find out how to create polished, on-brand marketing materials faster.

• Friday, 21 August
• 9am–11am AWST
• Live online | $20 (tickets available via link in bio)

You’ll learn how to:
• Set up your brand colours, fonts and logos
• Choose and customise templates for your business
• Apply simple design principles
• Decide whether Canva Free or Canva Pro is right for you
• Use time-saving AI tools, including Magic Layers and Background Remover

You’ll leave with a clearer brand setup, reusable templates and the confidence to create consistent marketing without starting from scratch.

Your ticket includes the live workshop, seven-day recording access and copies of the resources shared.

This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia.

Book your place by clicking the link in our bio section.

#CanvaForBusiness #CanvaWorkshop #SmallBusinessWA #PerthBusinessOwners #perthbusinessevents

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Stop starting from scratch every time you need a social post, flyer or presentation. In this practical Canva for Business workshop, you’ll find out how to create polished, on-brand marketing materials faster. • Friday, 21 August • 9am–11am AWST • Live online | $20 (tickets available via link in bio) You’ll learn how to: • Set up your brand colours, fonts and logos • Choose and customise templates for your business • Apply simple design principles • Decide whether Canva Free or Canva Pro is right for you • Use time-saving AI tools, including Magic Layers and Background Remover You’ll leave with a clearer brand setup, reusable templates and the confidence to create consistent marketing without starting from scratch. Your ticket includes the live workshop, seven-day recording access and copies of the resources shared. This workshop is offered at a reduced cost thanks to substantial funding from the Government of Western Australia. Book your place by clicking the link in our bio section. #CanvaForBusiness #CanvaWorkshop #SmallBusinessWA #PerthBusinessOwners #perthbusinessevents

This morning I had the pleasure of joining Lachie on Behind the Scenes, a media podcast by @radiovoice.program where Lachie interviews people working across the media industry and explores what really happens behind the scenes.

We chatted about social media, Meta ads, copywriting, AI, brand building, and the practical things business owners can do to market themselves more clearly and confidently online.

I also shared a little about my own career path, starting McNaught Media back in 2016, and some of the lessons I’ve learned after more than 18 years in marketing and communications.

RadioVoice runs a skills-building program that gives students, including young people living with mild disabilities, the opportunity to gain practical experience in radio, media and podcasting.

A big thank you to Lachie, Daz Smith and the team at RadioVoice for having me on and for the important work you do through this program.

You can listen to the episode now by clicking the link in my bio.

#inclusivemedia #marketingexpert #podcastguest #metaadsexpert #digitalmarketingtips

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This morning I had the pleasure of joining Lachie on Behind the Scenes, a media podcast by @radiovoice.program where Lachie interviews people working across the media industry and explores what really happens behind the scenes. We chatted about social media, Meta ads, copywriting, AI, brand building, and the practical things business owners can do to market themselves more clearly and confidently online. I also shared a little about my own career path, starting McNaught Media back in 2016, and some of the lessons I’ve learned after more than 18 years in marketing and communications. RadioVoice runs a skills-building program that gives students, including young people living with mild disabilities, the opportunity to gain practical experience in radio, media and podcasting. A big thank you to Lachie, Daz Smith and the team at RadioVoice for having me on and for the important work you do through this program. You can listen to the episode now by clicking the link in my bio. #inclusivemedia #marketingexpert #podcastguest #metaadsexpert #digitalmarketingtips

Upcoming online workshop: Connect Your Online and In-Store Sales 💻 🛒 ✔︎

Retail customers don’t always follow a straight path. They might discover you online, visit your store, compare options on social media, browse your website, then come back later to buy.

In this online workshop, I’ll show retail business owners how to connect the dots between their physical store and online channels, so the customer experience feels more seamless and commercially focused.

💻 Online workshop
🗓️ Tuesday, 23 June
⏰ 9am – 11am AWST
🎫 Tickets: $20

We’ll cover:
• How customers research, shop and connect across online and in-store touchpoints
• Mapping your customer journey
• Reducing drop-offs and increasing conversions
• Choosing the right mix of online platforms and tools
• Building a practical digital sales funnel
• Balancing foot traffic with digital engagement

This workshop is subsidised by the State Government through the Small Business Development Corporation, making tickets available for just $20.

Book now by clicking the link in our bio.

#SmallBusinessWA #RetailMarketing #DigitalMarketing #SmallBusinessWorkshop #eCommerce

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Upcoming online workshop: Connect Your Online and In-Store Sales 💻 🛒 ✔︎ Retail customers don’t always follow a straight path. They might discover you online, visit your store, compare options on social media, browse your website, then come back later to buy. In this online workshop, I’ll show retail business owners how to connect the dots between their physical store and online channels, so the customer experience feels more seamless and commercially focused. 💻 Online workshop 🗓️ Tuesday, 23 June ⏰ 9am – 11am AWST 🎫 Tickets: $20 We’ll cover: • How customers research, shop and connect across online and in-store touchpoints • Mapping your customer journey • Reducing drop-offs and increasing conversions • Choosing the right mix of online platforms and tools • Building a practical digital sales funnel • Balancing foot traffic with digital engagement This workshop is subsidised by the State Government through the Small Business Development Corporation, making tickets available for just $20. Book now by clicking the link in our bio. #SmallBusinessWA #RetailMarketing #DigitalMarketing #SmallBusinessWorkshop #eCommerce

Upcoming online workshop: Automate Your Marketing 🦾

Want to make your marketing work harder without adding more manual tasks to your week?

In this practical online workshop, Bob Jones from the McNaught Media training team will walk you through how marketing automation can help you streamline your processes, nurture leads and create a more efficient customer journey.

💻 Online workshop
🗓️ Friday, 19 June
⏰ 12pm – 2pm AWST
🎫 Tickets: $20

You’ll learn about:
• Marketing automation tools you can use in your business
• Automated email marketing strategies
• Customer journey mapping
• Lead nurturing
• CRM and automation integration
• Analysing and improving your workflows

This workshop is subsidised by the State Government through the Small Business Development Corporation, making tickets available for just $20.

If you can`t make the time of the workshop, you will have access to the recording for 7 days afterwards.

Book now via the link in our bio section.

#SmallBusinessWA #MarketingAutomation #DigitalMarketing #SmallBusinessMarketing #WASmallBusiness

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Upcoming online workshop: Automate Your Marketing 🦾 Want to make your marketing work harder without adding more manual tasks to your week? In this practical online workshop, Bob Jones from the McNaught Media training team will walk you through how marketing automation can help you streamline your processes, nurture leads and create a more efficient customer journey. 💻 Online workshop 🗓️ Friday, 19 June ⏰ 12pm – 2pm AWST 🎫 Tickets: $20 You’ll learn about: • Marketing automation tools you can use in your business • Automated email marketing strategies • Customer journey mapping • Lead nurturing • CRM and automation integration • Analysing and improving your workflows This workshop is subsidised by the State Government through the Small Business Development Corporation, making tickets available for just $20. If you can't make the time of the workshop, you will have access to the recording for 7 days afterwards. Book now via the link in our bio section. #SmallBusinessWA #MarketingAutomation #DigitalMarketing #SmallBusinessMarketing #WASmallBusiness

Instagram has changed — and small businesses need to change with it. 📲

This morning, I ran an online Instagram Reels & Stories workshop with a brilliant group of WA small business owners.

Here are 5 key takeaways for 2026:

1. Reels get you discovered. Stories build trust.
Reels help new people find you. Stories help those people feel connected enough to buy, book or enquire. You need both.

2. Hashtags are no longer the main game.
Instagram is now much more search-driven. Use clear keywords in your captions, on-screen text, bio and profile name so the algorithm understands what your content is about.

3. Your grid is no longer just square.
The 3:4 preview means your feed needs to be designed more intentionally. Check how your posts look before publishing.

4. Hooks matter more than ever.
You have seconds to stop the scroll. Start with the problem, result, question or bold statement — not a slow intro.

5. Stories are where conversion often happens.
Polls, questions, behind-the-scenes updates, testimonials and direct CTAs help move people from passive viewer to active customer.

Instagram in 2026 is less about posting more, and more about posting with purpose.

Thanks to everyone who joined this morning.

Comment YES below if you’d like me to send you the link for my Introduction to Instagram workshop coming up next week.

#InstagramMarketing #SocialMediaMarketing #SmallBusinessWA #InstagramTips #DigitalMarketingWA

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Instagram has changed — and small businesses need to change with it. 📲 This morning, I ran an online Instagram Reels & Stories workshop with a brilliant group of WA small business owners. Here are 5 key takeaways for 2026: 1. Reels get you discovered. Stories build trust. Reels help new people find you. Stories help those people feel connected enough to buy, book or enquire. You need both. 2. Hashtags are no longer the main game. Instagram is now much more search-driven. Use clear keywords in your captions, on-screen text, bio and profile name so the algorithm understands what your content is about. 3. Your grid is no longer just square. The 3:4 preview means your feed needs to be designed more intentionally. Check how your posts look before publishing. 4. Hooks matter more than ever. You have seconds to stop the scroll. Start with the problem, result, question or bold statement — not a slow intro. 5. Stories are where conversion often happens. Polls, questions, behind-the-scenes updates, testimonials and direct CTAs help move people from passive viewer to active customer. Instagram in 2026 is less about posting more, and more about posting with purpose. Thanks to everyone who joined this morning. Comment YES below if you’d like me to send you the link for my Introduction to Instagram workshop coming up next week. #InstagramMarketing #SocialMediaMarketing #SmallBusinessWA #InstagramTips #DigitalMarketingWA

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